Privacy Policy

Effective Date: July 7, 2026

Firefly Theatre & Circus ("Firefly", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase products, register for classes or events, or otherwise interact with us.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect:

Personal Information

Name
Email address
Mailing and billing address
Telephone number
Payment information (processed securely through third-party payment providers)
Order history
Event or class registrations
Gift card purchases
Customer service communications

Website Information

We may automatically collect information such as:

IP address
Browser type
Device information
Pages visited
Time spent on our website
Referring websites
Cookies and similar technologies

2. How We Use Your Information

We use your information to:

Process purchases and payments
Deliver products and services
Register you for classes, workshops, and events
Respond to inquiries and customer service requests
Send order confirmations and transactional emails
Improve our website and customer experience
Detect fraud and maintain website security
Meet legal and regulatory obligations

With your consent, we may also send newsletters, promotions, or announcements. You may unsubscribe at any time using the link provided in our emails.

3. Payment Processing

Firefly Theatre & Circus does not store your complete credit card or debit card information on our website.

Payments are securely processed by trusted third-party payment providers, which may include:

PayPal
Stripe
Square
WooCommerce Payments

When you make a purchase, certain personal information—including your name, billing address, email address, payment amount, and payment details—is transmitted directly to the selected payment processor in order to complete your transaction.

These providers may collect, use, and retain your information according to their own privacy policies and legal obligations. We encourage you to review their privacy policies before making a purchase.

Firefly Theatre & Circus receives confirmation that a payment has been successfully processed but does not have access to your full payment card details.

4. WooCommerce

Our online store is powered by WooCommerce, a WordPress e-commerce platform.

WooCommerce stores information necessary to process your orders and improve your shopping experience. This may include:

Name
Billing and shipping addresses
Email address
Telephone number
Order history
Account information (if you create an account)
Shopping cart contents
Wishlist information (if applicable)

WooCommerce also creates cookies to:

Remember items in your shopping cart
Keep you logged into your account
Improve checkout functionality
Maintain website security
Remember your preferences between visits

Order information may be retained for accounting, tax, warranty, fraud prevention, and customer service purposes in accordance with applicable Canadian laws.

5. Cookies and Analytics

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

Cookies may be used to:

Remember shopping cart contents
Save customer preferences
Keep you logged in
Enable secure checkout
Measure website traffic
Improve website performance
Personalize content and marketing

You can control or disable cookies through your web browser settings. Please note that disabling cookies may affect certain features of our website, including the shopping cart and checkout process.

Google Analytics

We use Google Analytics to better understand how visitors interact with our website.

Google Analytics may collect information such as:

IP address (which may be anonymized where supported)
Device type
Browser type
Operating system
Geographic region
Pages viewed
Time spent on pages
Referral sources
Clicks and interactions

This information is collected in aggregate and is used to improve our website, products, and customer experience. We do not use Google Analytics to identify individual visitors.

Google may process this information on servers located outside Canada. By using our website, you consent to this processing.

You can learn more about Google Analytics or opt out of Google Analytics tracking by using Google's Analytics Opt-out Browser Add-on.

6. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share your personal information only with trusted third parties that help us operate our business, including:

Payment processors (such as PayPal, Stripe, Square, and WooCommerce Payments)
Shipping and delivery providers
Website hosting providers
Email marketing platforms
Google Analytics
Professional advisors, accountants, or legal counsel where necessary
Government agencies where required by law

These service providers receive only the information necessary to perform their services and are expected to protect your information in accordance with applicable privacy laws.

7. Data Retention

We retain personal information only for as long as necessary to:

Complete transactions
Maintain business records
Meet legal, tax, and accounting requirements
Resolve disputes
Enforce our agreements

When information is no longer required, it is securely deleted or anonymized where practical.

8. Your Privacy Rights

Subject to applicable law, you may request to:

Access your personal information
Correct inaccurate information
Withdraw consent for certain uses
Request deletion of information where appropriate

To make a request, please contact us using the information below.

9. Children's Privacy

Our website is intended for general audiences.

Children under the age of 13 should not provide personal information without the consent of a parent or guardian.

For youth class registrations, personal information should be submitted by a parent or legal guardian.

10. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page along with an updated Effective Date.

12. Contact Us

If you have questions about this Privacy Policy or your personal information contact us.